pixels with purpose. interfaces with intuition.

"Design is not just what it looks like and feels like. Design is how it works." -> Steve Jobs

what i do

I lead design strategy across complex, high-stakes client engagements - turning ambiguous problems into solutions that hold up under real business pressure, not just in a deck. My craft runs deep in Figma and Sketch, and increasingly in Figma Make and Claude Code, where AI-assisted prototyping and deliberate prompt design let me move from concept to working experience in hours, not weeks. On a recent mobile access-management project for a telecom client, that meant taking a zone-selection flow from concept to a working, testable prototype in under a day - quick enough to sit in the room with stakeholders and let them click through the idea, rather than imagine it from a static screen.

I enjoy mentoring teams and setting the bar for how design gets done - the standards, the habits, the way a team talks through a problem before they solve it. Blending design thinking with front-end skills, I build web and mobile interfaces that earn their place both commercially and creatively. Right now, that means embedding AI-driven rapid prototyping into everyday practice: not as a novelty, but as a genuine accelerant for better decisions, tighter feedback loops, and work that actually ships.

beyond the screen
mi works
BT mobile project
Global design system - — tokens and components
Citi Deal Express CRM dashboard
ink'dthoughts
The AI intervention layer

Designing AI That Helps Without Taking Over: The AI Intervention Layer.

how to decide when to intervene, what to say, how to calibrate trust, and how to measure whether the help actually helped. → part 3 of 5

Coming soon...
Cognitive awareness and behaviour detection

How the Cognitive Awareness and Behaviour Detection layers of the Cognitive Support UX Framework

You have just finished a usability study. Six participants. Three core tasks. Screened for the right profile, real scenarios, think-aloud running the whole time. → Part 2 of 5

Read the full article
When your interface thinks it's clear

Introducing Cognitive Support UX: a framework for designing interfaces that help people actually…

There is a moment every product designer knows exists, but rarely gets to witness in real time. → Part 1 of 5

Read the full article
for more articles click here →
mitriumphs
Agentic AI workflows for product design
Vibe coding for everyone
Course certificate
Course certificate
Micro usability — frictionless UX
Systems thinking for designers
How and when to run a design sprint
Course certificate
How to conduct effective user interviews
UX deep dive — mapping
Conducting usability testing
Web design for usability
let'scollab
full name *
email id *
phone number (optional)
comments
purpose for collab *